On July 11, 2019, the 2019 China Finance and Economic Summit kicked off in Beijing. Many business leaders, economics leaders, entrepreneurs and new youth representatives from home and abroad gathered together to swear about China's economic development and explore the path of high-quality economic growth in the new era. SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. (hereinafter referred to as “SAIC Hongyan”) was invited as a representative of the heavy truck industry, and was awarded the “2019 Outstanding Brand Image Award” for its outstanding performance in industrial technology innovation and social responsibility.
As the only comprehensive category award of this summit, the “2019 Outstanding Brand Image Award” is based on the six indicators of “Innovation, Responsibility, Influence, Impetus, Growth, and Forward-looking”, by well-known research institutions, consulting companies, experts and scholars, and media. The leader formed the jury and the final assessment was completed. The award-winning version of SAIC Hongyan has once again confirmed the high recognition of the value of SAIC Hongyan brand.
Innovation is an important cornerstone of the brand and represents the brand image and the core competitiveness of the company. As the first joint venture heavy truck enterprise in China, SAIC Hongyan has always adhered to the spirit of innovation and relied on innovative intelligent products to achieve rapid change and update of its fist products. In 2018, SAIC Hongyan tightened the development trend of heavy trucks “new four”, and launched a series of new intelligent network 6×6 all-drive large-size transport vehicles, the first heavy-duty trucks in China, and the multi-purpose trains in the central axis. The model sold 58,017 heavy trucks throughout the year, a year-on-year increase of 45%. The cumulative increase in the year ranked first in the industry, creating the “Red Rock Speed” shocked by the industry.
In December 2018, SAIC Hongyan launched the first C2B personalized intelligent customization service "Spider Wisdom" in the heavy truck industry to provide users with high security, high reliability, economy, light weight and intelligent vehicle customization solutions.
In addition to relying on intelligent advantages to force heavy truck products, in the field of dump trucks, SAIC Hongyan is a unique landscape. From 2018 to the first half of 2019, SAIC Hongyan Dump Trucks continued to maintain its leading position in the dump truck segment. In the first half of 2019, it maintained the No. 1 total sales volume of the dump truck segment for five consecutive months. The title of "The King of Engineering" for unloading.
Not only that, at the Shanghai Auto Show in April, SAIC Hongyan also carried heavy products---the smart tank-integrated hazardous chemicals transport transport vehicle debuted at the exhibition, which attracted widespread attention in the industry, with forward-looking intelligent design and Excellent performance and performance is regarded as the benchmark for a new generation of hazardous chemicals transport vehicles.
In an effort to achieve technological innovation, SAIC Hongyan also pays great attention to creating more social values. The “Hongyan Village” public welfare project has been successfully implemented in many places in the country. A number of batches of Hongyan Village, Hongyan Primary School and Hongyan Grand Team have been established. More special funds have been set up in “Hongyan Village”, including Red. Care projects such as the Rock Scholarship, the Hongyan Spirit Summer Camp, the Hongyan Knots Help Program, and the Hongyan Priority Employment Program were launched.
In addition to the steady advancement of social welfare, in the case of sudden disaster relief, SAIC Hongyan has frequent highlights. On June 17, 2019, the Yibin earthquake, SAIC Hongyan set up 30 sets of Hongyan earthquake relief teams to go to the disaster area to carry out rescue work, and made great contributions to the earthquake relief work; on July 7, 2019, Hengyang Hongyu, SAIC Hongyan organization dump truck fleet The public provides assistance to the safe transfer of citizens through floodplains. Looking back at the various disasters in recent years, SAIC Hongyan always fought for the first time in the first line of disaster reduction and rescue, and helped the poor people in the disaster areas with practical actions, and achieved good economic and social benefits.
Persistent innovation and research and development lead the industry development, warm-hearted and loving public welfare activities steadily promote the public welfare cause to continue to move forward, SAIC Hongyan has opened up a new model of heavy-duty truck enterprises to participate in public welfare undertakings, and drives more enterprises to actively undertake social responsibility. At the same time, it will surely bring more positive energy to China's economic and social harmonious development!
2019年7月11日，2019年中國財經(jīng)峰會(huì )在北京拉開(kāi)帷幕。國內外眾多商業(yè)領(lǐng)袖、經(jīng)濟學(xué)界翹楚、創(chuàng )業(yè)家以及新青年代表齊聚一堂，諫言中國經(jīng)濟發(fā)展,探尋新時(shí)代背景下經(jīng)濟高質(zhì)量增長(cháng)之路。上汽依維柯紅巖商用車(chē)有限公司(以下簡(jiǎn)稱(chēng)“上汽紅巖”)作為重卡行業(yè)代表應邀出席,并因產(chǎn)業(yè)技術(shù)創(chuàng )新、社會(huì )責任擔當等方面的杰出表現，榮膺峰會(huì )“2019杰出品牌形象獎”。
作為本屆峰會(huì )唯一綜合類(lèi)大獎，“2019杰出品牌形象獎”依據“創(chuàng )新、責任、影響力、推動(dòng)力、成長(cháng)性、前瞻性”六個(gè)指標，由知名研究機構、咨詢(xún)公司、專(zhuān)家學(xué)者、媒體領(lǐng)袖組成評審委員會(huì )最終評定完成。上汽紅巖此次獲獎本再次印證了社會(huì )各界對于上汽紅巖品牌價(jià)值的高度認同。
創(chuàng )新是品牌的重要基石，代表著(zhù)品牌形象和企業(yè)的核心競爭力。作為我國第一家合資重卡企業(yè)，上汽紅巖始終秉承創(chuàng )新精神，以創(chuàng )新智造智能化產(chǎn)品為依托，實(shí)現了拳頭產(chǎn)品的快速更迭與更新。2018年，上汽紅巖緊扣重卡“新四化”發(fā)展趨勢，相繼推出了智能網(wǎng)聯(lián)6×6全驅大件運輸車(chē)、國內第一款重卡房車(chē)、中置軸多功能列車(chē)等一系列新車(chē)型，全年銷(xiāo)售重卡58017輛，同比增長(cháng)45%，全年累計漲幅位列行業(yè)第一，創(chuàng )造了業(yè)界震驚的“紅巖速度”。
2018年12月，上汽紅巖推出重卡行業(yè)首個(gè)C2B個(gè)性化智能定制服務(wù)“蜘蛛智選”，為用戶(hù)提供高安全性、高可靠性、經(jīng)濟性、輕量化、智能化的車(chē)輛定制解決方案。
除了依托智能化優(yōu)勢發(fā)力重卡產(chǎn)品，在自卸車(chē)領(lǐng)域，上汽紅巖更是風(fēng)景獨好。從2018年至2019年上半年，上汽紅巖自卸車(chē)始終保持自卸車(chē)領(lǐng)域銷(xiāo)量繼續領(lǐng)先優(yōu)勢，2019年上半年更是連續五個(gè)月保持自卸車(chē)細分市場(chǎng)總銷(xiāo)量第一的成績(jì)，無(wú)愧國內自卸車(chē)“工程之王”的稱(chēng)號。
不僅如此，在4月份的上海車(chē)展上，上汽紅巖更攜重磅產(chǎn)品---智能車(chē)罐一體化?；愤\輸運輸車(chē)亮相展會(huì )，引起業(yè)內廣泛關(guān)注，憑借前瞻性十足的智能設計以及卓越的運力表現，被視為新一代?；愤\輸車(chē)標桿。
在努力實(shí)現技術(shù)創(chuàng )新外，上汽紅巖還十分注重創(chuàng )造更多社會(huì )價(jià)值。“紅巖村”公益項目至今已在全國多地成功實(shí)施，一批批紅巖村、紅巖小學(xué)、紅巖大車(chē)隊紛紛建立，更為“紅巖村”設立了專(zhuān)項助學(xué)基金，包括紅巖獎學(xué)金、紅巖精神夏令營(yíng)、紅巖結對子幫扶計劃、紅巖優(yōu)先就業(yè)計劃等關(guān)愛(ài)項目相繼推出。
除了社會(huì )公益上的穩定推進(jìn)，在突發(fā)災情救援方面，上汽紅巖亮點(diǎn)頻頻。2019年6月17日宜賓地震，上汽紅巖組建30臺紅巖抗震救災車(chē)隊奔赴災區開(kāi)展救援，為抗震救災工作立下汗馬功勞;2019年7月7日衡陽(yáng)洪澇，上汽紅巖組織自卸車(chē)隊搭載市民通過(guò)洪澇區域，為市民安全轉移提供幫助?；仡櫧陙?lái)的各次災難事件，上汽紅巖總是第一時(shí)間奮戰在減災救援第一線(xiàn)，以實(shí)際行動(dòng)助力幫扶災區困難群眾，取得了良好的經(jīng)濟、社會(huì )效益。
持之以恒的創(chuàng )新研發(fā)引領(lǐng)產(chǎn)業(yè)發(fā)展，暖心有愛(ài)的公益活動(dòng)穩步推進(jìn)帶動(dòng)公益事業(yè)持續向前，上汽紅巖開(kāi)辟了一種重卡企業(yè)參與公益事業(yè)的新模式，在帶動(dòng)更多企業(yè)積極承擔社會(huì )責任的同時(shí)，也必將為中國經(jīng)濟社會(huì )和諧發(fā)展，帶來(lái)更多難能可貴的正能量!
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